So I really liked this blog post by Brian Clark at copyblogger.com, which I found on one of my LinkedIn groups. It's called The Four “P” Approach: A Persuasive Writing Structure That Works. Clark's outline for persuasive content includes four segments:
- Promise - To grab attention and answer the all-important "What's in it for me?"
- Picture - Create a vivid description of the benefits of your proposal, with emotional impact.
- Proof - Use facts and data to convince.
- Push - Deliver the offer and ask for your desired response.
So I say, "Good job, Brian Clark!"